Tag: Brand identity
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It is Independence Day and you are scrolling. Every brand page is green and white, all saying the same “Happy Independence Day,” as if that were all there is to Nigerian identity. Your thumb keeps moving. Then one post makes you stop. It talks about the sound of a generator at night, or a phrase…
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You cannot own a business and say you’ve not heard the term “branding” used in at least one or ten sentences. Branding gives your business a clear identity and helps you communicate who you serve, what you want to be known for, and how you present your value to the world. A brand is simply…