Category: Brands And Culture
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It is Independence Day and you are scrolling. Every brand page is green and white, all saying the same “Happy Independence Day,” as if that were all there is to Nigerian identity. Your thumb keeps moving. Then one post makes you stop. It talks about the sound of a generator at night, or a phrase…
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You cannot own a business and say you’ve not heard the term “branding” used in at least one or ten sentences. Branding gives your business a clear identity and helps you communicate who you serve, what you want to be known for, and how you present your value to the world. A brand is simply…
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Think about the last restaurant experience a friend told you about. They probably didn’t say, “The food was good.” It sounded more like, “Oh my God, have you ever had the pasta from this restaurant?” or “The way the waiter smiled and greeted me…” Those lines stick because the person saying them can picture the…
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Brands say they care about their communities all the time. You have heard it so many times, it is almost like the national pledge we recited every morning at school. You know the words, but you stopped thinking about them long ago. So, you notice when a brand does something real. This year, Indomie is…