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Brands say they care about their communities all the time. You have heard it so many times, it is almost like the national pledge we recited every morning at school. You know the words, but you stopped thinking about them long ago. So, you notice when a brand does something real. This year, Indomie is…
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A customer understands your price when your messaging shows what they receive, how it improves their experience, and why they can trust your claims. Naming premium materials or calling a product “high quality” is not enough. Your product page, social captions and sales replies need to build the same clear case for its value. Your…
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A client gives your company’s name to a procurement manager. Before calling, the manager searches for you and finds a vague bio, an old phone number and photographs with no explanation. To build online credibility for a B2B business, make those details easy to find before the first conversation. A referred client should find a…
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Cold Open Lab is a brand, marketing and communications agency that helps established B2B businesses and consumer and lifestyle brands explain their value, reach relevant audiences and build customer relationships. Our work connects brand strategy, campaigns, content, creative production and customer communications, carrying the thinking through to execution. If your business is stronger than its…