Tag: B2B
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Imagine sending a prospective client your B2B website, and following it with a message explaining which parts are out of date. Only your team knows that the business has moved on. A buyer researching suppliers has only the information you publish. Review your B2B website whenever your services, markets, locations, project evidence, team or enquiry…
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When you hire a marketing agency, it does not mean handing over everything your internal team already does. The marketing agency fills specific gaps in capacity and supports with knowledge, or execution, while your team keeps decision-making authority. It’s like hiring a chef for your home. They have the technical knowledge, but they’re not there…
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Brand strategy services should give you audience research, positioning, messaging, voice guidelines and practical applications. Agree on deliverables your team can use to brief creative work and communicate with customers. If you’re comparing branding agencies in Nigeria, begin with the decisions your next stage requires. Entering a new customer segment calls for different research from…
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A client gives your company’s name to a procurement manager. Before calling, the manager searches for you and finds a vague bio, an old phone number and photographs with no explanation. To build online credibility for a B2B business, make those details easy to find before the first conversation. A referred client should find a…
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Cold Open Lab is a brand, marketing and communications agency that helps established B2B businesses and consumer and lifestyle brands explain their value, reach relevant audiences and build customer relationships. Our work connects brand strategy, campaigns, content, creative production and customer communications, carrying the thinking through to execution. If your business is stronger than its…